With the ever-growing popularity of music streaming services, artists have begun embracing companies like Apple Music, Spotify and Tidal. And now Nikki Sixx wants YouTube to increase the royalty rates paid out for video views.
The 57-year-old Motley Crue bassist just founded a new campaign to pressure Google (owner of YouTube) to reform payment structures to bands and solo musicians, and so far Katy Perry, Lionel Richie, Jon Bon Jovi and Christina Aguilera have followed suit.
Sixx stated, "YouTube is paying out about a sixth of what Spotify and Apple pay artists. We are not telling them how to run their business. We're saying treat artists fairly the way other streaming services are. And by the way, we are a big part of what built your business: music is the No 1 most-searched thing on YouTube. Google's original corporate motto was 'Don't be evil' because they wanted to take care of their employees and do things fairly. All we're saying to Google, which owns YouTube, is yes, don't be evil! And do the right thing as far as artists are concerned, for the fans. That's all we're saying."
In response, a Google rep shared, "Google has paid out billions to the music industry, and we're engaged in productive conversations with the labels and publishers around increasing transparency on payouts. We believe that by providing artists and songwriters greater visibility around revenue earned on YouTube, we can solve many of these issues."